A Marketing Proposal
We know you are concerned about the sale of one home.
We pledge to take a sincere interest in getting it sold.

The 4 P’s of Marketing
  • Put a sign in the yard
  • Put an ad in the paper
  • Put it in the MLS
  • Pray that it will sell


While these are the basics that most agents do to sell a home, our promotional efforts include designing a complete marketing program specifically for your home.

The Largest investment most people have to their home; doesn’t it make sense to let a professional manage the sale?

We are:
  • Full Time Realtors®
  • GRI - Graduates of Realtor Institute®
  • CRS – Certified Residential Specialist®
  • Members of the North Metro Assoc. Of Realtors®
  • Members of the Minnesota Association of Realtors®
  • Members of the national Association of Realtors®
Marketing Factors
1.The condition of the property
2.The pricing and positioning of your home in the marketplace

Professional presentation of the property can significantly increase the value as perceived by the Buyer.

Five Reasons a Property Sells
1. Location
2. Price
3. Terms
4. Condition of the property
5. The Agent you select

You control four of these!


We can follow up on prospects who have seen your home without them thinking you’re anxious.

The problem with a homeowner calling a prospective buyer "to see what he thinks: is that the buyer might get the wrong impression. You don’t want to appear anxious or as though you’ll take less money.

It is natural for a third party to follow up with a prospect.

Method Used to Purchase Home

The majority of buyers, four out of five, purchase their home through a professional real estate agent. In fact, less than one out of ten actually purchase directly from an owner.

This means that assuming your marketing exposure is as effective as the entire real estate community, your market will only be 10% of the total.

Attract potential buyers is the number one problem encountered by owners selling their own home.

Source: The Home Buying and Selling Process: 1993

The three most important criteria for selecting an agent are:
1.Level of service
2.Selling quickly at expected price
3.Reputation of agent and company

We Have Mutual Objectives…
To sell your home…

1.At the highest possible price
2.In the shortest period of time
3.With the most favorable terms

We will be working together as a team to get your home sold. Cooperation and communication will benefit the successful completion of these objectives.

Our strategy includes "Personal service on an individual basis"

To handle the detail work
Such as mechanical inspections, title work, earnest money, appraisal, mortgage work

To stay in touch with you
So that you will know what is going on and where we are in the marketing process

To help maintain the property
With the names of competent contractors, especially if your property is vacant and you are out of town

To show you consideration
Because we know you are living in your home, and it’s difficulty to have it ready to show all the time.


You’ll get the benefit of our experience

Advice to help your home sell quickly
Not only will you get a printed handout describing how to prepare your home so that it will show its best, but we’ll give you specific suggestions to improve the impression it will make to buyers.

Pros & cons of contract proposals
When we brig contract proposals for your consideration, we’ll explain them as well as have an estimated closing cost statement so that you’ll have all the facts to make a good decision.

Process of selling a home
We’ll explain the entire selling process so there won’t be any surprises along the way.


Exclusive Services Provided

Comparative Market Analysis
A written report of the transactions in the neighborhood to identify similar properties that have sold recently and are currently on the market in an effort to determine a realistic price for the subject property.

Financing Proposals
Written proposals such as Buyer Qualifications, Financing Plans, 15 year vs. 30 years Mortgages, Adjustable vs. Fixed Rate Mortgages, Rent vs. Buy, Repurchase Analysis, and Amortization Schedules that will help buyers and sellers in the decision making process.

Market Preparation Guide
A report designed to help the home owner maximize the marketing efforts by improving the condition of the home, "setting the state" before showings, and knowing what to do when the property is being shown.

Property Profile Sheets
Handouts that are created and given to potential Buyers who view your home with one or more color photos. The detail the utility averages, school information, room sizes, and other pertinent information for the buyer.

Relocation Package
A complete portfolio of information about the city you are moving to. This can be very helpful in orienting you to the local housing market as well as schools, shopping, transportation, entertainment, and many other things of interest.



Promotion is more than a sign in the yard and an ad in the paper.

We will design a marketing plan just for you.

Some of the promotional tools we offer are:
•Home Profile Sheets
•"Grand Tour" on Internet Plus
Advertising on Multiple Additional Sites
•"Just Listed" Cards to Neighbors
•Marketing Brochure to 600+ Past Clients
•Real Estate Extra Full Color Magazine


Marketing Plan Designed for The Seller

Place a Keller Williams Classic Realty sign on the property
Perform a comprehensive COMPARATIVE MARKET ANALYSIS
Showing arrangements – the process and procedure
Enroll the property in the MULITPLE LISTNG SERVICE
Notify the other agents about the property
Measure for room sizes
Take both interior and exterior photos for marketing
Conduct open houses for prospects if Seller so desires
Produce PROPERTY PROFILE sheets with color photographs
Place property on the Internet with a GRAND TOUR of numerous photos
Place property on approximate six additional marketing websites
Canvas centers of influence to locate prospects
Utilize a lockbox to facilitate ease of showings
Monitor listing and sales activities to maintain competitive position in the marketplace
Seller may choose to include a one year home protection plan for purchaser
Analyze ALTERNATIVE FINANCING PLANS for prospects
Write and place classified advertising to expose property
Follow-up on showings to obtain prospects’ reactions
Involve the homeowner to maximize marketing position
Provide homeowner with the MARKET PREPARATION GUIDE
Explain GUARANTEED SALES PROGRAM
Send MARKETING BROCHURE to approximate 600 past clients
Prequailfy Buyers and screen lookers
Provide Homeowner with copies of advertisements
Negotiate the sale with terms to meet your satisfaction
Follow-up on details for closing
•Mortgage application for buyers
•Appraisal ordered
•Coordinate inspections
•Follow-Up on Mortgage approval
•Order title work and direct it to the Title company
•Order closing papers drawn and confirm closing date with all parties
•Have a personal Marketing and Operations Manager available for your questions and details

Attend your closing and deliver your check